Marketing Management
The Marketing Area at IIMK specifically aims to provide an interdisciplinary environment for the generation of creative ideas in marketing, sufficient analytic and research skills for the evaluation of these ideas and practical projects to implement these ideas. Marketing area faculties regularly publish and specialise in translating their research into teaching that budding managers can use to make better decisions.
Related keywords
  1. Marketing Management
  2. Marketing Research
  3. Digital Marketing
  4. Creativity & Innovation
  5. Marketing of Services
  6. Marketing Analytics
  7. Strategic Marketing
  8. Marketing Communications
  9. Branding
  10. Sustainability Marketing
  11. Marketing Models
  12. Advertising
  13. Customer Relationship Management
  14. Retail Management
  15. Marketing Theory
  16. Consumer Behaviour
  17. Gender and Consumption
  18. Consumer Culture Theory
  19. Brand Equity
  20. Brand Loyalty
  21. Neuro-marketing studies
  22. Mobile Marketing
  23. Social Media and Consumer Driven Marketing
  24. Customer Trust; Indian markets
Promotions
Print Books
Library website→ Resources→ Print resources Catalog → Enter Keyword in the search bar →  Search → Click on title.
How to Borrow and Return Books
Cambridge E-Books (Perpetual Access E-Books Collection)
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept The Terms & Conditions>> Click On E-Books >> Select Cambridge E-Books (Perpetual Access E-Books Collection) >> Search Using Marketing Related Keywords In Search Box >> Explore The E-Book Collections.  
Cambridge EBA E-Books Collection
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept The Terms & Conditions>> Click On E-Books >> Select Cambridge EBA E-Books Collection  >> Select “Marketing From Side Bar/Search Using Marketing Related Keywords In Search Box >> Checks on “only show content I have access to” & “Only show open access” under “Access”>> Explore The E-Book Collections. 
EBSCO E-Books Academic Collection
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept The Terms & Conditions>> Click On E-Books >> Select EBSCO E-Books Academic Collection >> Search Using Marketing Related Keywords In Search Box >> Explore E-Book Collections. 
Emerald E-Books Series
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click On E-Books >> Select Emerald E-Books Series  >> Select/ Tick Subject Category as “Marketing” >> Explore E-Book Collections. 
Emerald Ebooks Select 100 (Perpetual Access)
Visit Nalanda Library Portal >> Resources >> E-Resources >> Accept the Terms & Conditions>> Click On E-Books>> Select Emerald EBooks Select 100 (Perpetual Access)  >> Search Marketing Related Keywords in Search Box >> Explore E-Books Collections. 
JSTOR E-Books EBA Collection
Visit Nalanda Library Portal >> Resources >> E-Resources >> Accept The Terms & Conditions>> Click On E-Books >> Select JSTOR E-Books EBA Collection  >> Search Marketing Related Keywords In Search Box >> Tick On “Books” In The Side Bar>> Explore E-Books Collections. 
JSTOR EBooks (Perpetual Access E-Books Collection)
Visit Nalanda Library Portal >> Resources >> E-Resources >> Accept The Terms & Conditions>> Click On E-Books >> Select Jstor EBooks (Perpetual Access E-Books Collection)  >> Search Marketing Related Keywords In Search Box >> Explore E-Books Collections. 
PACKT E-Book Collection
Visit Nalanda Library Portal >> Resources >> E-Resources >> Accept The Terms & Conditions>> Click On E-Books >> Select Packt E-Book Collection  >> Search Marketing Related Keywords In Search Box >> Explore E-Books Collections. 
ProQuest E-Book Central (Ebrary)
Visit Nalanda Library Portal >> Resources >> E-Resources >> Accept The Terms & Conditions>> Click On E-Books >> Select ProQuest E-Book Central (Ebrary)  >> Search Marketing Related Keywords In Search Box >> Checks on “Owned and subscribed by my library” in the Side Bar>> Explore E-Books Collections. 
Taylor & Francis E-Books
Visit Nalanda Library Portal >> Resources >> E-Resources >> Accept the Terms & Conditions>> Click on E-Books >> Select Taylor & Francis E-Books  >>Search Marketing Related Keywords in the Search Box >> Explore E-Books Collections. 
ACM Digital Library
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click on E- Journals Under Collections >> Select ACM Digital Library (Read-And-Publish Model) and Click on “Click Here to Access Resource/Website” >> Click on Advance Search Option >> Select Author Keyword>> Enter Marketing Related Keyword and Explore Collection. 
Behavioral and Brain Sciences (Access From 1997+)AnchorAnchor
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click on E- Journals Under Collections >> Select Behavioral and Brain Sciences (Access From 1997+) >> Click on “Click Here To Access Resource/Website”>> Enter Marketing Related Keyword in the Search Box And Explore Collection.
EBSCO APA Psycarticles
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click on E- Journals Under Collections >> Select EBSCO APA Psycarticles  And Click on “Click Here to Access Resource/Website” >> Click on Advance Search Option >> Select Subject/ Keyword>> Enter Marketing Related Keyword and Explore Collection.
EBSCO Discovery ServiceAnchorAnchor
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click on EBSCO Discovery Services>> Click on “Advanced Search”>> Enter Marketing Related Keywords on Search Box>> Checks on “Collection – Marketing Management” & Search>> Check on “Academic Journals” in Source Types & Filter Results>> Explore the Collection.
EBSCO - Business Source Ultimate
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> EBSCO - Business Source Ultimate>> Click on Advance Search>> Select Subject Term (SU), Checks on “Academic Journals” in Publication Type & Search Marketing Related Keywords>> Explore the Collection. 
Economic & Political Weekly
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click on E- Journals Under Collections >> Select Economic & Political Weekly >> Click on “Click Here to Access Resource/Website”>> Click and Search on Search Bar in the Right Side>> Explore Marketing Related Collections. 
Emerald Full-Text Library & Emerald Management E-Journal Back Files
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click on E- Journals under Collections >> Select Emerald Full-Text Library & Emerald Management E-Journal Back Files >> Click on “Click Here to Access Resource/Website”>> Click on Advanced Search>> Checks on “Journal Articles” and Search Marketing Related Keywords>> Explore the Collection.
Foundations and Trends in Marketing
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click on E- Journals Under Collections >> Select Foundations and Trends in Marketing>> Click on “Click Here to Access Resource/Website”>> Enter Marketing Related Keyword in the Search Box>> Explore Collection. 
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click on E- Journals under Collections >> Select INFORMS Pubsonline & INFORMS Archives Journals >> and Click On “Click Here to Access Resource/Website” >> Click On Advance Search Option >> Select Keyword>> Enter Marketing Related Keyword and Explore Collection 
Jstor E-Journals
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click on E- Journals Under Collections >> Select Jstor E-Journals >> Click on “Click Here to Access Resource/Website”>> Enter Marketing Related Keyword in the Search Box>> Check on “Journals” in Academic Content>> Explore Collection.
Mckinsey Quarterly
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click on E- Journals Under Collections >> Select Mckinsey Quarterly >> Click on “Click Here to Access Resource/Website”>> Click on Search Button >> Enter Marketing Related Keyword in the Search Box and Explore Collection.
Oxford Journals - Business & Management Collection
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click on E- Journals under Collections >> Select Oxford Journals - Business & Management Collection >> Click on “Click Here to Access Resource/Website”>> Search Marketing Related Keywords >> Explore Collection. 
Project Muse E-Journals Premium Collection
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click on E- Journals Under Collections >> Select Project Muse E-Journals Premium Collection >> Click on “Click Here to Access Resource/Website”>> Click on Search Button >> Enter Marketing Related Keyword in the Search Box>> Check on “Journal” & “Only Content I Have Access to” and Explore Collection. 
ProQuest One Business
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click on ProQuest One Business>> Checks on Scholarly Journals & Search Marketing Related Keywords. 
Sage E-Journals
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click on E- Journals under Collections >> Select Sage E-Journals >> Click on “Click Here to Access Resource/Website”>> Search Using Keyword >> Apply Subject Filter and Explore Collection. 
SAGE Research Methods
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click on E- Journals Under Collections >> Select SAGE Research Methods >> Click on “Click Here To Access Resource/Website”>> Search Using Keyword >> Apply Discipline & Item Type Filter And Explore Collection. 
Science Direct (Elsevier Science) & Science Direct (Elsevier Science) Back-File Collection
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click on E- Journals under Collections >> Select Science Direct (Elsevier Science) & Science Direct (Elsevier Science) Back-File Collection >> Click on “Click Here to Access Resource/Website”>> Search Using Keyword >> Explore Collection. 
Springer Online Journals
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click on E- Journals Under Collections >> Select Springer Online Journals >> Click on “Click Here to Access Resource/Website”>> Search Using Keyword >> Apply Discipline Filter and Explore Collection. 
Taylor & Francis E-Journals
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click on E- Journals Under Collections >> Select Springer Online Journals >> Click on “Click Here to Access Resource/Website”>> Search Using Keyword >> Explore Collection. 
Wiley Online Journals
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click on E- Journals Under Collections >> Select Wiley Online Journals >> Click on “Click Here To Access Resource/Website”>> Search Using Keyword >> Apply Item Type Filter and Explore Collection. 
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click on E- Journals under Collections >> Select Annual Review of Organizational Psychology and Organizational Behavior and Click on “Click Here to Access Resource/Website” >> Search Marketing related Keywords on Search Box and Explore the Collection. 
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click on E- Journals Under Collections >> Select Nature >> Click on “Click Here To Access Resource/Website”>> Click on Search Button >> Enter Marketing Related Keyword in the Search Box >> Explore Collection. 
Disruptor Database
Click here to access resource/website​

The Disruptor Platform offers general updates on technology disruption in the banking and financial industries, analytics on the impact of disruptive fintech - including blockchain and artificial intelligence - case studies, smart money analytics, and trends and the FinTech landscape of the future. They also offer datasets on innovations in PayTech, Transaction Banking, and Wealth Management in the professional and financial sectors, thematic intelligence covering all themes impacting 20 sectors. Additionally, they have a database called "Dossiers" that offers in-depth knowledge of the top HNIs in the globe, their connections, investments, and other important links.
EBSCO - Business Source Ultimate
Click here to access resource/website​

Business Source Ultimate is an aggregated full-text journal database covering almost all Business/ Management subjects like accounting, finance, banking, management information systems, production and operations management, economics, marketing, etc. The collection contains around 8000+ electronic full-text journals and magazines. It also provides profiles of companies and industries.
Emerging Markets Information Services Intelligence - India service
Click here to access resource/website​

Emerging Markets Information Service (EMIS) Intelligence delivers deep, rich company and industry information alongside the relevant proprietary and multi-source news, research, and analytics that allow professionals to make profitable decisions faster. This single resource of hard-to-get information covers emerging markets, includes company profiles and financials from listed and private companies, offers single company and industry analysis, and delivers proprietary and multi-source news and research publications, all delivered via an easy-to-use interface.
Euromonitor Passport
Click here to access resource/website​

Euromonitor Passport is a global market research database providing insight on industries, economies and consumers worldwide, helping clients analyse market context and identify future trends impacting businesses globally. It offers in-depth information and analysis on industries and consumers for 1200 cities and 210 countries.
Marketline Advantage
Click here to access resource/website​

An International business information and industry analysis service. MarketLine provides original company, industry, country, city and financial reports and data based on published research and primary and secondary data sources. It also includes current market news and information on financial deals and provide the user with easy access to different kinds of contents which include Analyst insights and themed reports on cross-sector megatrends, Industry reports, case studies, and interactive models, Company profiles and case studies and Country profiles, city profiles, and country outlook and global risk reports.
MICA Market Intelligence (MIMI) & MICA Village Market Intelligence (MVMI)
Click here to access resource/website​
 

MIMI:- The MICA Indian Marketing Intelligence (MIMI) offers district-level socio-economic and market data for all Indian States and Union Territories. MIMI aids district-level market planning with separate Market Potential Index (MPI) data for rural, urban, and whole districts, covering 630 Indian districts.MIMI analyzes data from the Census of India, Ministry of Agriculture, Fertilizer Association of India, Reserve Bank of India, Audit Bureau of Circulations, and Planning Commission.
MVMI:- MICA Village Marketing Intelligence (MVMI) is first in its type, and it provides the secondary data for socio-economic variables and market intelligence up to the Village level for all the States and Union Territories of India. The summary of such information is provided up to District level and Sub-District level. In addition to that Rural MPI (Market Potential Index) for 630 Districts is also provided.

ProQuest One Business
Click here to access resource/website​

ProQuest One Business is a new solution designed to support the unique teaching & learning needs of business faculty and students. ProQuest One Business combines multiple ProQuest business information databases - including, e.g., the ABI/INFORM Collection and J.P. Morgan Research - to a total of more than 130 million documents. Delivering students and researchers a vast selection of business-focused content from a variety of sources, including newspapers, dissertations, ebooks, videos, business cases, industry reports, and more.
STATISTA
Click here to access resource/website​
 

Statista is a global data and business intelligence platform with an extensive collection of statistics, reports, and insights on over 80,000 topics from 22,500 sources in 170 industries. Statista allows users to quickly and efficiently access relevant information on a wide variety of topics: Industry-specific economic macro data with key indicators of market trends, Industry-specific surveys on relevant trends and forecasts Consumer behavior studies. Statista.com provides companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.

WARC.Com
Click here to access resource/website
 

WARC (World Advertising Research Center) is an online platform that provides access to a wide range of marketing and advertising research, data, and insights. It is a subscription-based service that offers a vast collection of case studies, best practices, research papers, and industry reports. WARC is used by marketers, advertisers, and agencies around the world to stay up-to-date with the latest trends and developments in the industry and to find insights and inspiration for their marketing campaigns.

TV Ad Indx
Click here to access resource/website​
 

Access to TV commercials, Press Ads, and News. Allows Registered Users to search, shortlist, preview, print, and download material 24x7. Access limit: Searches: 1300; Previews: 600 TVCs Indian; Download TVCs - 300 Indian; Download Press -200

EBSCO - Business Source Ultimate
Library website>> Resources>> E- resources A-Z list >>Click on E >> EBSCO - Business Source Ultimate>> Case studies >> Advanced Search>> Enter subject name in search bar >>Select Document Type >>Search>> Select title >> Download. 
​Disruptor
Library website>> Resources>> E- resources A-Z list >>Click on D >>Disruptor>> IP access >>Analysis >>Case Studies>> Search title >>select title >> Download. 
WARC
Library website>> Resources>> E- resources A-Z list >>Click on W >>WARC>> Home >> Strategy>> Case Finder >> search the title>> Apply filter>> Click on the title>> download Pdf. 
​MarketLine
Library website>> Resources>> E- resources A-Z list >>Click on M >>MarketLine >> Home>> write title in the search bar>> Search>> Content type >> Case study>> Search Result. 
​ProQuest One Business
Library website>> Resources>> E- resources A-Z list >>Click on P >> Proquest One Business >> Home>> write title in the search bar>> Search>> Document type >> Case study >>Apply. 
​Sage Research Method
Library website>> Resources>> E- resources A-Z list >>Click on S >> Sage Research Method >> Home>> Click on ‘Cases’ >> Discipline >>Marketing >> Content type >> Case study. 
Library website>> Resources>> E- resources A-Z list >>Click on E >> Emerald eCases>> Advanced Search>> Case studies>> Enter subject name in search bar >> Search>> Select title. 
Business Standard Digital & E-Paper
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept The Terms & Conditions>> Click On E-Newspaper & Magazines >> Select Business Standard Digital & E-Paper And Click On “Click Here To Access Resource/Website” >> Click On Search Icon >> Enter A Keyword And Explore Marketing Related Collection 
Businessline Digital & E-Paper
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click On E-Newspaper & Magazines >> Select Businessline Digital & E-Paper and Click On “Click Here To Access Resource/Website” >> Click On Menu and Select “Marketing” in the “Specials” Section >> Explore the Marketing Related Collection. 
EBSCO - Business Source Ultimate
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click EBSCO - Business Source Ultimate>> Click on Advance Search>> Select Subject Term (SU) & Search>> Click on “News” Tab and Explore the Collection.
Disruptor Database
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click Disruptor Database>> Click on News Tab on Menu>> Search Economics Related Terms in Search Box>> Checks on “Economic” & Explore News. 
Emerging Markets Information Services Intelligence - India service
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click Emerging Markets Information Services Intelligence – India Service>> Search Economics Related Keywords in Search Box>> Select “News” Bar & Explore the Collection. 
ET Prime
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click On E-Newspaper & Magazines >> ET Prime and Click On “Click Here To Access Resource/Website” >> Click On Search Icon >> Enter a Marketing Related Keyword and Explore the Collection. 
Financial Times (FT.COM)
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click On E-Newspaper & Magazines >> Financial Times (Ft.Com) and Click On “Click Here To Access Resource/Website” >> Click On Search Icon >> Enter a Marketing Related Keyword and Explore the Collection.
Financial Times Historical Archive (FTHA)
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept The Terms & Conditions>> Click On E-Newspaper & Magazines >> Select Financial Times Historical Archive (FTHA) And Click On “Click Here To Access Resource/Website” >> Click On Advanced Search >> Tick Select “Subject - Marketing” And Search >> Explore Marketing Related Collection. 
Global Newsstream
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click On E-Newspaper & Magazines >> Select GLOBAL NEWSSTREAM And Click On “Click Here To Access Resource/Website” >> Click On Advanced Search >> Select “Subject - Marketing” And Search >> Explore Marketing Related Collection.
Hindustan Times E-Paper
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click On E-Newspaper & Magazines >> ET Prime and Click On “Click Here To Access Resource/Website” >> Click On Search Icon >> Enter a Marketing Related Keyword and Explore the Collection. 
Magzter Gold
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click On E-Newspaper & Magazines >> ET Prime and Click On “Click Here To Access Resource/Website” >> Enter a Marketing Related Keyword and Explore Newspaper and Magazines. 
Lexis Nexis (Nexis Uni)
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Select Lexis Nexis>> Checks on “News” & Search Marketing related Keywords in the Search Box 
Mint Digital
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click On E-Newspaper & Magazines >> Select Mint Digital and Click on “Click Here To Access Resource/Website” >> Search Marketing Related Keyword and Click on “New Articles” in the Drop Down >> Explore the Marketing Related Collection. 
Nikkei Asia
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click On E-Newspaper & Magazines >> Select Nikkei Asia and Click On “Click Here To Access Resource/Website” >> Click On Marketing Section from the Menu Bar>> Explore Marketing Related Collection 
People Matters
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept The Terms & Conditions>> Click On E-Newspaper & Magazines >> Select PEOPLE MATTERS And Click On “Click Here To Access Resource/Website” >> Enter Marketing Related Keywords In Search Box>> Explore Marketing Related Collection. 
Pressreader
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click On E-Newspaper & Magazines >> Select Pressreader And Click On “Click Here To Access Resource/Website” >> Click On Search Icon>> Enter Marketing Related Keywords In Search Box>> Explore Marketing Related Collection 
Project Syndicate
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click On E-Newspaper & Magazines >> Select Project Syndicate and Click On “Click Here To Access Resource/Website” >> Search Marketing Related Keywords>> Explore Marketing Related Collection 
ProQuest One Business
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click on ProQuest One Business>> Checks on “Newspaper”, Search Related Keywords & Explore Collection. 
The Captable
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click On E-Newspaper & Magazines >> Select the Captable and Click On “Click Here To Access Resource/Website” >> Enter Marketing Related Keywords in Search Box>> Explore Marketing Related Collection
The Economist
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click On E-Newspaper & Magazines >> Select the Economist And Click On “Click Here to Access Resource/Website” >> Click On Search Icon>> Enter Marketing Related Keywords In Search Box>> Explore Marketing Related Collection.
The Economist Historical Archive (EHA)
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click On E-Newspaper & Magazines >> Select the Economist Historical Archive (EHA) And Click On “Click Here to Access Resource/Website” >> Click On Advanced Search >> Tick Select “Subject - Marketing” and Search >> Explore Marketing Related Collection. 
The Hindu Digital & E-Paper
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept The Terms & Conditions>> Click On E-Newspaper & Magazines >> Select The Hindu Digital & E-Paper And Click On “Click Here To Access Resource/Website” >> Click On Search Icon>> Enter Marketing Related Keywords In Search Box>> Explore Marketing Related Collection.
The Ken
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click On E-Newspaper & Magazines >> Select the Ken And Click On “Click Here to Access Resource/Website” >> Click On Search Icon>> Enter Marketing Related Keywords In Search Box>> Explore Marketing Related Collection. 
The Morning Context
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept The Terms & Conditions>> Click On E-Newspaper & Magazines >> Select The Morning Context And Click On “Click Here To Access Resource/Website” >> Click On Search Icon>> Enter Marketing Related Keywords In Search Box>> Explore Marketing Related Collection.
The New York Times
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click On E-Newspaper & Magazines >> Select the New York Times And Click On “Click Here To Access Resource/Website” >> Click On Search Icon>> Enter Marketing Related Keywords In Search Box>> Explore Marketing Related Collection. 
Times of India Historical Newspaper
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click On E-Newspaper & Magazines >> Select Times of India Historical Newspaper and Click On “Click Here To Access Resource/Website” >> Enter Marketing Related Keywords in Search Box>> Explore Marketing Related Collection 
Times of India Plus (TOI+)
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept The Terms & Conditions>> Click On E-Newspaper & Magazines >> Select Times Of India Plus (TOI+) And Click On “Click Here To Access Resource/Website” >> Click On Search Icon>> Enter Marketing Related Keywords In Search Box>> Explore Marketing Related Collection. 
Wall Street Journal
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept the Terms & Conditions>> Click On E-Newspaper & Magazines >> Select Wall Street Journal and Click On “Click Here To Access Resource/Website” >> Click On Marketing Section from the Menu Bar>> Explore Marketing Related Collection 
Wall Street Journal Historical Newspaper
Visit Nalanda Library Portal>> Resources >> E-Resources >> Accept The Terms & Conditions>> Click On E-Newspaper & Magazines >> Select Wall Street Journal Historical Newspaper And Click On “Click Here To Access Resource/Website” >> Enter Marketing Related Keywords In Search Box>> Explore Marketing Related Collection. 
The Wire China​
Open ​​The Wire China → search the Keyword on search bar → search
​Films on Demand
Library website>> Resources>> E- resources A-Z list >>Click on F >> Films on Demand>> Advance search>> enter title in search bar >> Refine search >>Search >> Click on title. 
ProQuest Academic Video Online
Library Portal>> Resources>> E- resources A-Z list >>Click on P >> ProQuest Academic Video Online>> enter title in search bar >> Refine search >>Search >> Click on title.
​Sage Research Methods
Library Portal>> Resources>> E- resources A-Z list >>Click on S >> Sage Research Methods>> Click on Videos>> Select Discipline >> Marketing >> Select content type>> Search 
​CARMA Video Library
Library Portal>> Resources>> E- resources A-Z list >>Click on C >> CARMA Video Library Membership>> Login>> Click on Member access to video library >> Search by Keyword>> Click on video. 
ProQuest Dissertations & Theses Global
Library website>> Resources>> E- resources A-Z list >>Click on P >> ProQuest Dissertations & Theses Global >> Click on Dissertations & Theses>> Enter subject in search bar >> Search>> Select title.
Shodhganga
Library>> Research Support >>Thesis & Dissertations>> >> Shodhganga>> enter your subject in search bar >> Search >> Select Keyword>> Year >> Update>> Select title. 
​NDLTD
Library>> Research Support >>Thesis & Dissertations>> NDLTD>> View more>> Click on ETD Search>> Global ETD Search>> Enter Subject in the search bar>> Refine Search.