- Introduction
- Capital IQ Pro
- CRISIL Research
- EBSCO - Business Source Ultimate
- Orbis
- The Economist
- Tracxn
- WARC.Com
Market research involves the systematic collection, analysis, and interpretation of data related to consumers, industries, competitors, and market environments. It provides critical insights into market size, segmentation, consumer behaviour, product performance, competitive landscape, industry trends, and emerging opportunities. Effective market research supports strategic decision-making in areas such as marketing, product development, business planning, investment analysis, and policy formulation. Access to credible and comprehensive market intelligence is therefore essential for students, researchers, and professionals working across business domains. This Subject Guide has been created to help users identify and access key market research databases available through the Library.
S&P Capital IQ Pro platform bringing together an unrivaled breadth and depth of data, news, and research, combined with tech-forward productivity tools. It provides sector-specific, data-rich, and hyper-targeted solutions to meet the changing needs of businesses.
CRISIL Research is the country’s largest independent and integrated research house with strong domain expertise on Indian economy, industries and capital markets. Providing Comprehensive research coverage on the Indian economy, industries and corporates (Access to EcoView and research of 76 +industries)
Business Source Ultimate is an aggregated full-text journal database covering almost all Business/ Management subjects like accounting, finance, banking, management information systems, production and operations management, economics, marketing, etc. The collection contains around 8000+ electronic full-text journals and magazines. It also provides profiles of companies and industries.
Orbis is a powerful financial database that provides extensive information on private and public companies worldwide. It is widely used for academic research, corporate analysis, and financial benchmarking.
The Economist has presented timely reporting, concise commentary, and comprehensive analysis of global news every week. Provide unrestricted access to International news, politics, business, science and technology news, etc.
Tracxn is a Private Market Research Platform tailored for students interested in exploring the world of Startups, Emerging Industries, Investment Trends, and much more. It is an invaluable resource that provides comprehensive insights, data, and information into the startup ecosystem, from company financials to details on funding rounds. Tracxn also provides detailed coverage on 4.01M+ companies worldwide, VC/PE analytics, and investment perspective analysis on 250+ industry sectors. Company profiles include detailed competitive landscape, funding information, and Tracxn analysts’ ratings.
WARC (World Advertising Research Center) is an online platform that provides access to a wide range of marketing and advertising research, data, and insights. It is a subscription-based service that offers a vast collection of case studies, best practices, research papers, and industry reports. WARC is used by marketers, advertisers, and agencies around the world to stay up-to-date with the latest trends and developments in the industry and to find insights and inspiration for their marketing campaigns.
